My Beck Pages http://mybeckpages.posterous.com Most recent posts at My Beck Pages posterous.com Tue, 29 Mar 2011 10:11:00 -0700 Digg dead? Not so fast argues CMO.com in chart of 2011 social media landscape http://mybeckpages.posterous.com/digg-dead-not-so-fast-argues-cmocom-in-chart http://mybeckpages.posterous.com/digg-dead-not-so-fast-argues-cmocom-in-chart

See full chart

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http://files.posterous.com/user_profile_pics/1689817/youngme_reasonably_small.jpg http://posterous.com/users/4bmKtNJ1FoR3 Martin Beck mybeckpages Martin Beck
Thu, 24 Feb 2011 18:22:00 -0800 Another good social idea from NPR: your pix with the band http://mybeckpages.posterous.com/another-good-social-idea-from-npr-your-pix-wi http://mybeckpages.posterous.com/another-good-social-idea-from-npr-your-pix-wi

Photo

 

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Thu, 24 Feb 2011 17:04:00 -0800 Good: HuffPost's home page social media buttons http://mybeckpages.posterous.com/good-huffposts-home-page-social-media-buttons http://mybeckpages.posterous.com/good-huffposts-home-page-social-media-buttons

Huffpo_social

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http://files.posterous.com/user_profile_pics/1689817/youngme_reasonably_small.jpg http://posterous.com/users/4bmKtNJ1FoR3 Martin Beck mybeckpages Martin Beck
Wed, 02 Feb 2011 14:05:00 -0800 LAT Social Media / Community update http://mybeckpages.posterous.com/lat-social-media-community-update http://mybeckpages.posterous.com/lat-social-media-community-update

Several quick notes from the Social / Community bureau:

 

I’ll be holding weekly Social Media drop-in sessions to share successes, field questions and fight crime. We’ll start Thursday, Feb. 3, from 12:30-1:30 p.m. in the A1 Conference room. There will be no set agenda; it’ll be open mic for an hour. Bring lunch if you’re hungry.

 

Reader photos: Southern California Moments, a collaboration between Photo, Features, Metro and our readers is producing some incredible results. We are picking one reader photo a day – capturing a Southern California moment – for 2011 and posting them on L.A. Now and a page that shows all the photos.  The response has been very strong. Readers have submitted more than 1,300 photos on the site and our Flickr group.    

 

 

 

 

Another daily deal: Reader Erik Shveima is drawing the front page of the Los Angeles Times every day for a year and blogging about it at Mixed Media Daily.  We’ve added a widget to the L.A. Times Community page to pull his latest work onto the site (it’s in the right rail of the Community).

 

 

 

 

 

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Thu, 27 Jan 2011 16:21:00 -0800 Snow storm vs. the D.C. commute. Well told using @storify by @tbdonfoot http://mybeckpages.posterous.com/snow-storm-vs-the-dc-commute-well-told-using http://mybeckpages.posterous.com/snow-storm-vs-the-dc-commute-well-told-using

Here's a more advanced use of Storify. D.C. online news site TBD used the tool to build a snow-storm-vs.-the-commute post. It's a great way to blend old-time reporting with crowd sourcing on a story that is experienced by a large cross-section of people.

 

 

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Wed, 26 Jan 2011 16:28:00 -0800 Test case: Storify-ing a Twitter reaction blog post http://mybeckpages.posterous.com/test-case-storify-ing-a-twitter-reaction-blog http://mybeckpages.posterous.com/test-case-storify-ing-a-twitter-reaction-blog

Here' a screen grab (click through to see the original) of our blog post about celebrity reaction on Twitter to President Obama’s State of the Union address:

Below is a re-creation I did in Storify. It took me about 10 minutes, and I didn’t have to deal with messy formatting details or copy-pasting hyperlinks. Of course, being a family-newspaper-type website, we couldn’t have included Vinny’s tweet in the Storify portion, but that’s a small price to pay, in my opinion. Plus Storify builds in tools that make it easy to share your post (on Twitter) with the people you quoted (from Twitter). It’s feedback-loop building genius.

Tweeters' Digest: What TV celebs tweeted during the State of the Union speech

It takes a special kind of celebrity to let go of their daily self-promotional twitter rituals and involve themselves in the political news of the day. Here's what a handful of actors, commentators and reality stars tweeted last night:   

Creating an account with still-beta Storify is dead simple. Just sign onto your Twitter account, go to Storify, and hit the *Login* button. The tools are drag drop and very intuitive, but if you have specific questions feel free to ping me.

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Mon, 24 Jan 2011 11:46:00 -0800 In case you missed it: My roundup of ONA @ Facebook http://mybeckpages.posterous.com/in-case-you-missed-it-my-roundup-of-ona-faceb http://mybeckpages.posterous.com/in-case-you-missed-it-my-roundup-of-ona-faceb

Some interesting takeaways from the Facebook/Online News Assn. event I attended at Facebook HQ last week:

  • Facebook, motivated to improve its tools for helping journalists present stories, connect with readers and drive traffic to our websites, has embarked on a nationwide listening tour to gather feedback and give advice. They’ll be coming to the Times next month (mark Thursday, Feb. 17, on your calendars).
  • In the meantime, check out Facebook’s media page for tips: http://www.facebook.com/media or sign up for a free webinar to be held Feb. 1 from  11 am to noon. Here’s the link: http://www.naa.org/Events.aspx (you’ll have to create an account with naa.org first).
  • Basic advice for journalists: set up a fan page, engage your fans, rig your mobile device so you can publish to page from anywhere.
  • Since Facebook upgraded its social plugins – ie the Like buttons on site, blog and article levels – news orgs using them have seen an 100% increase in referral traffic from Facebook. According to Facebook officials, referral traffic for the Independent (UK) has soared 680% and the Washington Post more than 200%.
  • San Jose Mercury News has replaced its article comment system with Facebook’s plugin and believes the quality of conversation has improved. The Merc is working with Facebook to improve moderation options.
  • National Public Radio strategist Andy Carvin says the conversation on the NPR fan page – which has 1.4 million fans  – is of higher quality than on NPR’s official site. NPR posts 8-10 times a day on its fan page and routinely get more than 500 comments on a post; referral traffic is up to 4.5 million a month (about half from the fan page and half from NPR.org site like/share tools). 
  • NPR’s uses this threshold for whether to post a story on Facebook: Will our friends want to talk about this? NPR Facebook audience is 70% GenX and GenY. “We have almost no one older than 65, and almost no one under 18,” Carvin said. NPR uses the fan page as a sourcing tool 3 to 4 times a week and almost always receives useful tips that are used in stories. “We have gotten our Facebook fans used to the idea that they are part of our brainstorming team,” he said.
  • Read more about Carvin’s presentation here: http://www.niemanlab.org/2011/01/nprs-facebook-page-a-multi-million-pageview-machine/

Here are some of the choice tweets and a YouTube video from the event:

 

 

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Fri, 07 May 2010 08:11:00 -0700 On Twitter, Followers Don't Equal Influence - Research - Harvard Business Review http://mybeckpages.posterous.com/on-twitter-followers-dont-equal-influence-res-2 http://mybeckpages.posterous.com/on-twitter-followers-dont-equal-influence-res-2

It could be that Twitter research is popular because Twitter data is free and so accessible. That's okay. Gift horses are just as good for riding.

The best, latest entry in Twitter research is the handiwork of Meeyoung Cha from the Max Planck Institute for Software Systems in Germany. (Co-authors are: Hamed Haddadi, Royal Veterinary College, University of London; Fabricio Benevenuto, Federal University of Minas Gerais, Brazil and Krishna P. Bummadi, also from Max Planck Institute.)

 

http://blogs.hbr.org/research/2010/05/influence-and-twitter.html#

 

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http://files.posterous.com/user_profile_pics/1689817/youngme_reasonably_small.jpg http://posterous.com/users/4bmKtNJ1FoR3 Martin Beck mybeckpages Martin Beck