From CIO: Excerpt with SM reporting example
Interesting excerpt from CIO.com:
How the Cloud Changed World's Oldest Newspaper
It supports the way the Telegraph's business is changing. Wright described how one of the Telegraph's reporters, who was preparing a review of a digital camera, began by posting a picture of the box the device arrived in. Over the course of a couple of weeks, she posted updates of her progress in evaluating the camera, with lots of photos and comments about her experience getting up to speed with it. By the time her final review was written, she had created a group of followers looking forward to the piece. This kind of engagement is the hallmark of social media, and community involvement is the sine qua non of the business environment of the future. Applications that make it easy to publish and support rich involvement via comments and online video help the Telegraph play in the changing world of media, content, and community engagement.