On Twitter, Followers Don't Equal Influence - Research - Harvard Business Review

It could be that Twitter research is popular because Twitter data is free and so accessible. That's okay. Gift horses are just as good for riding.

The best, latest entry in Twitter research is the handiwork of Meeyoung Cha from the Max Planck Institute for Software Systems in Germany. (Co-authors are: Hamed Haddadi, Royal Veterinary College, University of London; Fabricio Benevenuto, Federal University of Minas Gerais, Brazil and Krishna P. Bummadi, also from Max Planck Institute.)

 

http://blogs.hbr.org/research/2010/05/influence-and-twitter.html#

 

From Marketing Blog: Your Social Media Planning Checklist

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November 19, 2009

Your Social Media Planning Checklist

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Just like we created our Checklist for Email Marketing Campaigns, our Social Media Expert here at VerticalResponse Jenna Jantsch created this Checklist for Integrating Social Media & Email. It's simple and great checklist for you to keep on track with your social media duties, we use it here ourselves. Cheers!

 

 

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